Castaways Bar & Grill

BRANDING

DELIVERABLES

  • Brand Identity

  • Menu Design

  • Social Media Graphics

  • Signage

  • Collateral

SOFTWARE USED

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • Procreate

PROJECT BACKGROUND

Castaways Bar & Grill is a fictional restaurant set along the harbor in Beaufort, South Carolina. This brand identity project captures the charm of a waterfront eatery specializing in seafood while offering a diverse menu to satisfy all tastes. The goal was to create a distinctive and inviting visual identity that blends a laid-back, welcoming atmosphere with a nautical theme.

About The Brand

Inspired by coastal living, Castaways Bar & Grill embodies warmth, nostalgia and maritime charm. The visual identity blends rustic textures with a hint of nautical whimsy, while the clean, modern layouts offer a sense of contemporary appeal. A fresh, ocean-inspired colour palette complements the hand-drawn elements, creating a balance of past and present. The result is a welcome, timeless identity that speaks to both the relaxed coastal vibe and modern sensibilities.

Next

Black Cat Project