Black Cat Project
BRANDING
DELIVERABLES
Brand Identity
Collateral
Stationary
Merchandise
Web Design
SOFTWARE USED
Adobe Illustrator
Adobe Photoshop
Figma
PROJECT BACKGROUND
Black Cat Project is a fictional charity dedicated to rescuing and facilitating the adoption of black cats. The organization challenges long-held superstitions and highlights the beauty, charm, and love these often-overlooked cats bring into homes. The goal was to craft a warm, engaging visual identity—both inspiring and action-driven—sparking curiousity, fostering love and empowering more people to shift their perceptions and embrace the magic of black cats.
About The Brand
With a voice that is passionate, friendly, and fun, the brand embraces the mystery and elegance of black cats while radiating warmth and optimism. The visual identity blends bold yet inviting design elements with a touch of playful whimsy, reflecting the unique personalities of these feline companions. A deep, rich color palette is paired with hand-drawn details to reinforce a sense of connection and authenticity. The result is a brand that feels both heartfelt and empowering, inviting people to look beyond myths and open their hearts to these incredible cats.
